Complete Practical SEO Project - SneakerStore.com
This chapter applies all the knowledge gained in the tutorial. We will build a complete SEO project step by step, from setting up the demo store to monitoring the results.
1. Choose the domain and set up the demo store
The first step is to select the domain and prepare the store for SEO:
- Domain: SneakerStore.com - simple, memorable, and brand-relevant
- Platform: set up a demo store with categories, products, and static pages
- Technical SEO settings: friendly permalinks, HTTPS, sitemap.xml, robots.txt, global meta tags
- Tools: connect Google Analytics 4 and Google Search Console for monitoring
2. Keyword research and page structure
We define target keywords and organize the website structure:
- Keyword research: short-tail (e.g., "sneakers"), long-tail (e.g., "men's Nike sneakers"), informational/commercial intent
- Site structure:
- Homepage - primary keyword: "sneakers online"
- Category pages - e.g., "Men's Sneakers", "Women's Sneakers"
- Product pages - e.g., "Nike Air Max 2025", "Adidas Ultraboost"
- Blog - informative articles and guides
- Content planning: table with primary and secondary keywords for each page, meta descriptions, and H1/H2 tags
3. Optimize the homepage
- Title and meta description: include primary keyword, attractive and concise
- H1/H2 structure: H1 with primary keyword, H2 for main sections (categories, offers, brands)
- Introductory content: descriptive text with secondary keywords, visible call-to-action
- Internal links: to main categories and popular pages
- Image optimization: size, format, alt attribute with relevant keyword
4. Optimize category pages
- Unique title and meta description for each category
- H1 with keyword, H2 for subcategories or important filters
- SEO intro text: 150–250 words describing the category and product benefits
- Product list: internal links to product pages, optimized images, and rich snippets if applicable
- URL structure: www.SneakerStore.com/sneakers/men
5. Optimize product pages
- Unique title: include brand and model (e.g., "Nike Air Max 2025 - Men's Sneakers")
- Detailed description: specifications, benefits, materials, care instructions
- Rich snippets: Product schema with price, availability, reviews
- Images: multiple angles, correct sizes, descriptive alt text
- Internal links: similar products or complementary accessories
6. Create blog content
- Informative articles: "How to choose the right sneakers", "Sneaker care guide"
- Structure articles with H2/H3 for steps and subtopics
- FAQ or HowTo schema for rich results and SGE
- Internal links to relevant category and product pages
- Keywords integrated naturally, without over-optimization
7. Internal link building and authority distribution
- Each blog post links to 2–3 category or product pages
- Homepage distributes authority to main categories
- Logical structure, easy to navigate for users and crawlers
8. Monitoring and adjustments
- Search Console: check indexing, keyword positions, CTR, and errors
- Google Analytics 4: analyze organic traffic, visited pages, and conversions
- Dashboard: create charts with top-performing pages, primary keywords, and conversion rates
- Adjustments: optimize low-CTR pages, add supplemental content, adjust titles and meta descriptions
- Test rich snippets and schema: use Rich Results Test for product pages and blog articles
Congratulations on completing the SEO course! You've explored the essential SEO tools.
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