SEO for eCommerce

SEO for eCommerce focuses on optimizing online store websites to increase visibility, relevant traffic, and conversions. It combines technical SEO, on-page SEO, and specialized content for products and categories.

Optimizing Categories and Products

Each category and product page should be optimized for the right keywords:

Category pages: clear title, descriptive meta description, H1, and introductory text
Product pages: unique title, detailed description, specifications, and benefits
URL structure: www.SneakerStore.com/sneakers/men/nike-air-max

Duplicate Content Issues (Filters, Pagination)

Online stores often face duplicate content due to product filters or pagination. Solutions:

Use canonical tags to indicate the main page
Use proper pagination with rel="next" and rel="prev" tags
Avoid indexing pages with very specific filters if they don't add SEO value

Rich Snippets for Price, Stock, and Reviews

Rich snippets allow displaying additional information in Google search results, increasing CTR and visibility:

Product schema - price, availability, reviews
Reviews and ratings visible directly in the SERP
Ensure the data is accurate and up-to-date

☞Example: Google shows “Nike Air Max - $299 - In Stock - 4.8/5 stars”

Strategies for Commercial-Intent Traffic

To attract visitors ready to buy, target keywords and pages with commercial intent:

Keywords: “buy sneakers online,” “men's sneakers discounted”
Dedicated landing pages for campaigns and promotions
Clear and visible CTAs for conversion
Reviews and testimonials for trust and conversion

Practical exercise: Choose a category and a product from SneakerStore.com. Plan the SEO optimization: title, meta description, H1, keywords, rich snippets, and commercial intent strategy.

Schema Markup | Rich Results ➔