On-Page SEO

On-Page SEO refers to all optimizations performed directly on the site's pages to increase visibility in search engines and improve user experience.

Optimizing Titles and Meta Descriptions

The title and meta description of a page are the first elements users see in Google results. They should be relevant, clear, and include the main keywords.

☞Example:

Title: Men's Sports Shoes - Original Brands Online
Meta Description: Discover the collection of men's sports shoes. Original sneakers, fast delivery, and special promotions.

H1, H2, H3 Structure

Proper use of headings organizes content and helps Google understand the hierarchy of information. Example for the page “Men's Sports Shoes”:

H1: Men's Sports Shoes - 2025 Collection
H2: Most Popular Brands
H2: Promotions and Discounts
H3: Adidas
H3: Nike

Keyword Density and Strategic Placement

Keywords should be naturally integrated into text, titles, subtitles, and meta tags. Avoid excessive density to prevent Google penalties.

☞Recommendation:

Include the main keyword in H1 and at least once in H2
Use synonyms and variations in the main text
Avoid excessive repetition

Image Optimization

Images should be optimized for SEO and performance:

Descriptive alt attribute: <img src="adidas-negru.jpg" alt="Black Adidas sports shoes">
Appropriate sizes (avoid uploading huge images)
Modern formats: WebP or AVIF for faster loading

Internal Links and Logical Structure

Internal links help users navigate easily and allow Google to better discover pages. The structure should be logical and coherent:

Link from homepage → category pages → product pages
Contextual links between articles and relevant pages
Descriptive anchors, not “click here”

Practical exercise: Imagine the page “Men's Sports Shoes”. Create a plan with H1-H3 titles, at least 3 main keywords, and 2 relevant internal links. Also write an example of a meta description.