Local SEO
Local SEO focuses on optimizing a business's visibility in local searches. It is essential for physical stores or services with a defined geographic area, such as SneakerStore.com if it has a store in Bucharest.
Google Business Profile (Complete Optimization)
Google Business Profile (GBP) is one of the most important factors for local SEO. Complete optimization includes:
- Correctly filling in the name, address, and phone number (NAP)
- Adding business hours and relevant photos
- Detailed business description with local keywords
- Correct categories and specific subcategories
Reviews and Their Importance
Reviews are an important signal for Google and users. They contribute to authority, trust, and higher CTR.
- Encourage customers to leave real and detailed reviews
- Respond to reviews, positive or negative, to show engagement
- Good reviews increase visibility in the “local pack” and local searches
Optimization for “Near Me” Searches
More and more users are searching for services “near me.” To take advantage of these searches:
- Include geographic terms in titles, descriptions, and content
- Add location to category and product pages
- Use the LocalBusiness Schema structure to mark address and local information
Practical Example: “Sneakers Shop Bucharest”
If someone searches for “Sneakers Shop Bucharest,” your site can appear in top results if:
- The page includes keywords “sneakers,” “shop,” “Bucharest” in title and meta description
- Google Business Profile is complete and updated
- Reviews are positive and recent
- Pages and content are optimized for mobile experience
Practical exercise: Create a local optimization plan for SneakerStore.com. Include title, meta description, 2 review ideas, and “near me” terms for local pages.